About

the norm is a small lettering design company run by me, Natalie Ford. I’m a mother to 3 year old girl and 1 year old boy, married to creative and supportive hubby Joe, co-founder of Avie & Oak which we set up together three years ago.
the norm offers a range of prints, greeting cards & products that hope to motivate & inspire you, whilst spreading kindness, love and making you smile along the way. Each product is designed by myself, and lovingly hand packed to ensure our customers receive a personal touch and experience with the norm.
If there is something in particular you would like and don't see here, then please feel free to contact me and we can talk through a custom order.
Thank you for stopping by. I hope you enjoy taking a peek around the website and like some of the products as much as I enjoyed creating them.
Natalie x